Privacy policy

QASR AL KHAIL GENERAL TRADING L.L.C, trading under the brand name Bloomware (“Bloomware”, “we”, “us” or “our”), operates the website www.bloomware.ae (the “Website”) and provides related products, services, features, tools and customer support (collectively, the “Services”).

Bloomware is committed to respecting and protecting your privacy. This Privacy Policy explains how we collect, use, store, process and disclose your personal information when you visit or use our Website, create an account, place an order, communicate with us, or otherwise use our Services.

Our online store is powered by Shopify, which provides the e-commerce platform that enables us to offer our products and Services to you.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy should be read together with our Terms and Conditions and other policies available on the Website.

1. Personal Information We Collect

“Personal Information” means information that identifies you or can reasonably be linked to you or another individual.

Depending on how you interact with Bloomware, we may collect or process the following categories of Personal Information:

Contact Information

This may include:

  • Full name
  • Email address
  • Telephone or mobile number
  • Billing address
  • Shipping or delivery address
  • Country, city or location information

Recipient and Delivery Information

When you place an order for delivery to another person, you may provide us with information relating to the recipient, including:

  • Recipient's name
  • Mobile or telephone number
  • Delivery address
  • Delivery instructions
  • Gift or order-related messages

You are responsible for ensuring that you are permitted to provide the recipient's information to us.

We use recipient information primarily to process, coordinate and complete the delivery of your order and to communicate with the recipient where reasonably necessary for successful delivery.

Account Information

If you create an account with Bloomware, we may collect information such as:

  • Username or account identifier
  • Password or login credentials
  • Account preferences
  • Saved addresses
  • Wishlist information
  • Communication preferences

Transaction and Order Information

We may collect information relating to your purchases and activities on our Website, including:

  • Products viewed
  • Products added to your cart or wishlist
  • Products purchased
  • Order history
  • Returns, refunds, exchanges and cancellations
  • Delivery and fulfillment status
  • Discounts or promotional codes used

Payment Information

When you make a purchase, payment and transaction information may be collected and processed by Shopify, banks, card networks, payment gateways or other authorized payment service providers.

Depending on the payment method used, this information may include payment method, transaction information, payment confirmation and billing details.

Bloomware does not sell, rent or lease your payment card information. Complete payment card details may be handled directly by authorized payment processors rather than being directly stored by Bloomware.

Communications

We may collect information that you provide when you communicate with us, including through:

  • Email
  • Telephone
  • Website forms
  • Customer support
  • Social media
  • WhatsApp or other communication channels we make available

Device and Technical Information

When you access our Website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Network information
  • Device identifiers
  • Cookie identifiers
  • Website activity and usage information

Personalization Content

If Bloomware offers products that can be personalized and you voluntarily upload photographs, artwork, text, names, logos or other content, we may process that information solely as reasonably necessary to prepare, manufacture, fulfill or deliver the customized product and to provide related customer support.

2. How We Collect Personal Information

We may collect Personal Information:

  • Directly from you when you purchase a product, create an account, contact us, subscribe to marketing communications, complete a form or otherwise provide information to us;
  • From a purchaser who provides your information as the recipient of an order;
  • Automatically when you browse or interact with our Website, including through cookies and similar technologies;
  • From Shopify and other technology providers supporting our Website;
  • From payment processors, delivery companies, fulfillment partners and other service providers;
  • From advertising, analytics and marketing partners where applicable; and
  • From other third parties where permitted by applicable law.

3. How We Use Your Personal Information

We may use Personal Information for legitimate business and operational purposes, including:

Providing and Fulfilling Our Services

We may use your information to:

  • Process and confirm orders;
  • Process payments;
  • Arrange shipping and delivery;
  • Contact customers and recipients regarding delivery;
  • Facilitate returns, refunds, exchanges and cancellations;
  • Create and manage customer accounts;
  • Maintain purchase and transaction records;
  • Provide personalized products where requested;
  • Respond to enquiries and provide customer support; and
  • Provide other Services requested by you.

Improving Our Website and Services

We may use Personal Information and usage information to:

  • Understand how customers use our Website;
  • Improve Website functionality;
  • Improve our products and Services;
  • Remember customer preferences;
  • Recommend relevant products;
  • Personalize the shopping experience; and
  • Develop new features, products or services.

Marketing and Advertising

Subject to applicable law and your communication preferences, we may use your information to:

  • Send promotional emails or messages;
  • Inform you about new products;
  • Send special offers, discounts and promotions;
  • Recommend products based on previous purchases or interests;
  • Measure the effectiveness of marketing campaigns; and
  • Display advertising that may be relevant to you.

Where consent is required by applicable law, we will obtain the appropriate consent before sending such marketing communications.

Security and Fraud Prevention

We may use information to:

  • Protect customer accounts;
  • Detect and prevent fraud;
  • Detect unauthorized transactions;
  • Investigate suspicious or illegal activity;
  • Maintain the security of our Website and Services;
  • Prevent misuse of our Services; and
  • Protect Bloomware, our customers and third parties.

Legal and Regulatory Purposes

We may use or retain information where reasonably necessary to:

  • Comply with applicable laws and regulations;
  • Respond to lawful requests from courts, regulators, law enforcement or government authorities;
  • Establish, exercise or defend legal claims;
  • Enforce our Terms and Conditions and other policies;
  • Resolve disputes; and
  • Protect our rights, property, customers or the public.

4. Recipient Information and Delivery

Bloomware may receive Personal Information relating to a person who did not directly place the order when a customer purchases a product for delivery to another recipient.

This may include the recipient's name, telephone number, address and delivery instructions.

We may share necessary recipient information with couriers, delivery companies, fulfillment partners, logistics providers or other contractors strictly as reasonably required to process and complete the delivery.

Bloomware may also contact the recipient directly where reasonably necessary to confirm the address, location, availability, delivery instructions or other information required for successful delivery.

We do not use recipient information provided solely for order fulfillment for unrelated marketing purposes unless the recipient has separately consented or such use is otherwise permitted by applicable law.

5. Personalized Products and Uploaded Content

Where our Services allow you to upload photographs, artwork, names, text, logos or other material for the purpose of creating a customized product, we will use such content primarily to process and fulfill the relevant order.

Uploaded personalization content may be accessible to employees, contractors, printing partners, fulfillment partners or service providers only where reasonably necessary to produce or deliver the customized product.

We will not sell uploaded personal photographs or personalization content.

We may retain such content temporarily for order fulfillment, customer support, dispute resolution, fraud prevention or other legitimate operational or legal purposes, after which it may be deleted or anonymized in accordance with our retention practices.

You are responsible for ensuring that you have the necessary rights or permissions to provide any photograph, image, artwork, name, logo or other content uploaded through our Services.

6. Cookies and Similar Technologies

Our Website and service providers may use cookies, pixels and similar technologies to operate the Website, remember preferences, understand Website usage, improve our Services and, where applicable, provide or measure advertising.

Cookies may collect information such as:

  • IP address
  • Browser information
  • Device information
  • Pages visited
  • Products viewed
  • Cart activity
  • Referring websites
  • Website interactions

You may be able to control or disable certain cookies through your browser settings or through any cookie-preference tools made available on our Website.

Disabling certain cookies may affect the functionality or performance of some parts of the Website.

7. Marketing Communications

Where permitted, we may occasionally send you information regarding:

  • New products;
  • Promotions;
  • Discounts;
  • Special offers;
  • Product recommendations;
  • Newsletters; and
  • Other Bloomware updates.

You may unsubscribe from promotional email communications at any time by using the unsubscribe link included in the relevant email or by contacting us at info@bloomware.ae.

Opting out of promotional communications will not prevent us from sending necessary non-promotional communications relating to your account, transactions, orders, deliveries, security or customer service.

8. How We Disclose Personal Information

We do not sell Personal Information for monetary consideration.

However, we may disclose Personal Information where reasonably necessary for the purposes described in this Privacy Policy, including to:

Shopify

Our Website is powered by Shopify. Information submitted through the Website may therefore be collected, transmitted, stored or otherwise processed by Shopify in connection with providing the e-commerce platform and related services.

Payment Service Providers

We may disclose necessary transaction information to banks, card networks, payment processors and payment gateways to process and verify payments.

Delivery and Fulfillment Providers

We may disclose necessary customer or recipient information to:

  • Couriers;
  • Logistics companies;
  • Delivery partners;
  • Warehouses;
  • Fulfillment providers; and
  • Other service providers involved in completing your order.

Technology and Professional Service Providers

We may work with providers that assist with:

  • Website hosting;
  • IT services;
  • Cloud storage;
  • Data analytics;
  • Customer support;
  • Communications;
  • Fraud prevention;
  • Accounting;
  • Legal services; and
  • Other business operations.

Such providers may process Personal Information on our behalf where necessary to provide their services.

Marketing and Advertising Partners

Where applicable and permitted by law, we may disclose certain identifiers or Website activity information to marketing, analytics or advertising partners to measure campaigns or provide relevant advertising.

Affiliates and Corporate Entities

We may disclose Personal Information within our corporate group, including affiliates or related entities, where reasonably necessary for legitimate business purposes.

Legal Requirements

We may disclose information to law enforcement, courts, government authorities, regulators or other parties where we reasonably believe disclosure is required or permitted by applicable law or necessary to protect our legal rights or the rights and safety of others.

9. Relationship With Shopify

Bloomware's online store is hosted and powered by Shopify.

Shopify may collect and process Personal Information relating to your access to and use of our Website to provide and improve the e-commerce services used by Bloomware.

Information submitted through our Website may therefore be transmitted to or processed by Shopify and its service providers, including in jurisdictions outside the United Arab Emirates.

Shopify's processing of Personal Information is also subject to its own applicable privacy policies and terms.

10. International Transfer of Personal Information

Bloomware, Shopify and our other service providers may process, transfer or store Personal Information in countries outside the country in which you reside, including where our technology, cloud, payment, logistics or service providers operate.

Where required by applicable law, we will take appropriate steps to ensure that international transfers of Personal Information are carried out using legally recognized safeguards or otherwise in accordance with applicable data protection requirements.

11. Retention of Personal Information

We retain Personal Information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted by applicable law.

Retention periods may depend on factors including:

  • Whether you maintain a customer account;
  • Order fulfillment requirements;
  • Customer support requirements;
  • Accounting and financial recordkeeping;
  • Fraud prevention;
  • Legal and regulatory obligations;
  • Dispute resolution; and
  • The establishment, exercise or defense of legal claims.

When Personal Information is no longer reasonably required, we may delete, anonymize or securely dispose of it in accordance with our applicable practices and legal obligations.

12. Security of Your Information

We take reasonable administrative, organizational and technical measures designed to protect Personal Information against unauthorized access, loss, misuse, alteration, disclosure or destruction.

However, no website, electronic transmission or information-storage system can be guaranteed to be completely secure.

Customers are responsible for keeping their account credentials and passwords confidential and should not share their login details with other persons.

You should avoid sending sensitive or confidential information to us through unsecured communication channels.

13. Your Privacy Rights

Depending on applicable law and your circumstances, you may have certain rights regarding your Personal Information, including the right to:

  • Request information about Personal Information we process about you;
  • Request access to your Personal Information;
  • Request correction of inaccurate or incomplete Personal Information;
  • Request deletion or erasure of Personal Information where applicable;
  • Request restriction or cessation of certain processing where applicable;
  • Object to certain uses of your Personal Information where permitted;
  • Request a copy or transfer of certain Personal Information where applicable;
  • Withdraw consent where processing is based on your consent, subject to applicable legal limitations;
  • Manage or withdraw marketing preferences; and
  • Raise a complaint regarding the processing of your Personal Information.

These rights are not absolute and may be subject to exceptions or limitations permitted by applicable law.

We may request reasonable information to verify your identity before processing a privacy-related request.

To exercise your rights, please contact us at info@bloomware.ae.

14. Children's Privacy

Our Website and Services are intended for general commercial customers and are not directed specifically toward children.

We do not knowingly seek to collect Personal Information from children contrary to applicable law.

If a parent or legal guardian believes that a child has provided Personal Information to Bloomware without appropriate authorization, they may contact us at info@bloomware.ae to request that we review and, where appropriate, delete the information.

15. Third-Party Websites and Links

Our Website may contain links to websites, platforms or services operated by third parties.

Bloomware does not control the privacy, security or data-processing practices of third-party websites. If you access a third-party website through a link on our Website, you should review that third party's privacy policy and terms before providing Personal Information.

The inclusion of a link does not necessarily constitute an endorsement of the third-party website or its privacy practices.

16. Social Media and Third-Party Integrations

Our Website may provide links to or integrations with social media platforms or other third-party services.

Information that you voluntarily make public through social media or other public or semi-public platforms may be visible and used by other persons in accordance with the terms and privacy practices of those platforms.

Bloomware is not responsible for information you independently choose to make publicly available through third-party platforms.

17. Business Transfers

If Bloomware or QASR AL KHAIL GENERAL TRADING L.L.C is involved in a merger, acquisition, restructuring, financing, sale of assets, insolvency or similar business transaction, Personal Information may be disclosed or transferred as part of that transaction, subject to applicable law.

Any successor entity may continue to process the transferred information in accordance with this Privacy Policy or a replacement privacy policy as required by applicable law.

18. Compliance With Applicable Law

Bloomware intends to process Personal Information in accordance with applicable data protection and privacy laws and regulations in the United Arab Emirates and, where relevant to particular customers or transactions, other applicable data protection requirements.

Where applicable law provides greater rights or protections than those expressly described in this Privacy Policy, we will process Personal Information subject to those applicable requirements.

19. Complaints

If you have a complaint or concern regarding how Bloomware collects, uses, stores or otherwise processes your Personal Information, please contact us first so that we can review and address the matter.

You may contact us at:

Email: info@bloomware.ae

Telephone: +971 50 137 1643

Depending on applicable law and your jurisdiction, you may also have the right to submit a complaint to the competent data protection or regulatory authority.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our Services;
  • Our Website;
  • Our business practices;
  • Technology;
  • Service providers; or
  • Applicable legal or regulatory requirements.

When we update this Privacy Policy, we will publish the revised version on our Website and update the “Last Updated” date above.

Material changes may also be communicated through the Website, email or another appropriate method where required.

Customers are encouraged to review this Privacy Policy periodically to remain informed about how we handle Personal Information.

21. Contact Us

If you have questions regarding this Privacy Policy, our privacy practices, or wish to exercise any privacy rights available to you, please contact:

QASR AL KHAIL GENERAL TRADING L.L.C

Trading as: Bloomware

Website: www.bloomware.ae

Email: info@bloomware.ae

Telephone: +971 50 137 1643

Location:
Building ALSUAIDI - F19
Office Number : F19- 280
Al Murar - Dubai
UAE
PO BOX 261515, United Arab Emirates